Neuro-linguistic Programming (NLP) was developed way back in the 1970s and is now a popular global technique used in almost every industry. NLP validates the way our thoughts and feelings (neuro), combined with our use of language (linguistic) affect our behaviour (programming).
Here are 7 reasons why NLP is advantageous in business:
1. You can access the unconscious mind with hypnosis language patterns
Many people feel NLP gives them an “unfair advantage” in business because you learn hypnosis language patterns.
When you understand language patterns you’ll be able to HOLD the customer’s attention, FOCUS the customer’s attention, and create positive and LASTING IMPRESSIONS in the customer’s mind. It also enables you to greatly INCREASE SUGGESTIBILITY so prospects will be much more likely to follow your instruction or to buy from you.
Top leaders and sales associates use neuro-linguistic programming in a natural, conversational manner. The techniques are “invisible” to the untrained ear so the listener does not consciously recognise them.
As you become aware of NLP, you will begin to see it all around you. Knowing and using these language patterns can give you the greatest advantage in selling, management, negotiation, writing, public speaking and in influencing people in general.
Rapport is the most important ingredient in any successful business relationship. Simply put, without it you have nothing!Knowing NLP allows you to build rapport quickly and easily. Once it’s established, you can construct a positive business relationship, bypassing the first and biggest obstacle faced by most sales people – lack of rapport.
By matching the speed and tone of voice, language structure and body language used by a client, rapport is built quickly and maintained easily. It allows the development of trusting, ongoing, win/win relationships.
3. Representational systems
We all have preferential styles of learning. The three major communication styles are visual, auditory and kinaesthetic (feeling).
Most people have a preference. As an NLP-trained salesperson, you’ll be able to assess which style a client is most comfortable with. You can then adjust your presentation and increase your ability to build rapport and close more deals.
4. Motivational strategies.
When you know NLP you can identify what motivates different individuals. People are motivated in different ways and by different things.
When you become aware of your client’s motivational strategies, you can determine how you to structure your presentation to get compliance. NLP allows you to elicit your clients buying strategy; decision-making strategy and convincer strategy – giving you a massive advantage.
Business and sales associates who lack NLP training often make mistakes by assuming that we all use the same buying strategies. Your client may have a different buying strategy and that means you might fail to close an important transaction. NLP will provide you with a better understanding of your client’s decision-making process.
When you use NLP techniques, you can elicit a client’s values (what’s important to them) and then link your product or service back to these values.
This is a crucial step that convinces a person to either agree to your terms or buy what you’re selling. This is a highly effective negotiation strategy. Being able to identify an individual’s values and knowing how to use them as leverage will sky rocket your ability to gain compliance.
Knowing NLP gives you access to powerful belief-changing techniques. With NLP you can replace limiting beliefs with positive, empowering ones that will deliver an immediate, measurable increase in sales results.
NLP changes the hidden beliefs that may be sabotaging your results and success. It can reframe your client’s beliefs about your product or service using sleight of mouth techniques!
Being able to change your clients mind inevitably means more success for you!
Your ability to manage your state is crucial to your success. To be a successful person you need to access an empowered, positive, resourceful state to achieve your goals.
NLP teaches you how to identify and access the most resourceful states easily and automatically. This will reduce the number of bad days you experience and super charge you towards success.
NLP skills are valuable for gaining a better understanding of your prospect and for helping you to be more persuasive and influential with anyone anywhere. In today’s world, business executives who do not know NLP are lagging behind.